Posted by Mark On June - 27 - 2011 17 Comments

I emailed Steve Berthiaume last Thursday and asked if he would mind doing a quick Q-and-A after my response to his piece on relocation generated such vigorous debate in the comments section.

Steve agreed and the Questions and Answers are below.  I kept it to 4 questions for two reasons.  First, these questions are based on the areas that Steve and I disagree (if you want to see where we do agree, however begrudgingly, check out my post from Thursday morning).  Second, I wrote this Sunday night and asked Steve to respond by Monday morning.

Many thanks to Steve for not only standing behind his argument, but also for answering these questions without a lot of lead time.  I am going to resist every lawyer urge to get the last word and leave the extended debate to the comments.

Mark:  In my response, I conceded that the Rays current operating plan is not successfully luring the support necessary for long-term health.  But, if the only solution is to move to another market, what market do you believe is is a better option than Tampa and why?

Steve:  By most accounts there is no better option, nor did I suggest there was. In fact, what I wrote was that the lack of major league-ready alternative was one of the factors contributing to the stall in which this situation is currently stuck. What I wrote, keeping in mind that as is the case with all our material I wrote the text but chose neither the headline captions nor the photos, was that the Rays need to be moved. On that point, nearly everyone but a St. Pete politician or two seems unanimous. Tampa, given it’s economic uncertainties as well as other factors, may not be the guaranteed solution either. I certainly don’t claim to have any answers. My article was intended to serve only as a summation of the current situation for baseball fans all over the country, who may never have looked at its specifics. Saying that the team needs to be moved from The Trop in St. Petersburg seems, at this point, beyond debate.

Mark:  The financial documents leaked to Deadspin last season showed that the Rays are profitable despite their attendance issues.  No one has refuted the leaked numbers so, if the Rays are making money, is this really a problem?

Steve:  The organization has had to cut payroll by $ 30 million, putting itself at a competitive disadvantage and the owner has stated publicly, several times this year, that the franchise cannot sustain itself in its current situation. A superior product being offered as, according to ESPN The Magazine, the most affordable ticket in sports is the lowest attended product in its league. Don’t those sound like problems to any reasonable person?

Mark:  My primary argument against relocation has always been that an expansion franchise needs a period of time to grow a fan base in a new city.  They cannot just expect fans loyal to other organizations to join them simply because they showed up.  Do you agree with this premise?  If so, how much time is reasonable before determining whether an expansion market was just a failure?

Steve:  I agree. Any expansion franchise needs time to develop its fan base. However, I’d say that time period is limited to how long the organization can sustain itself financially while those roots take hold in the soil. If money is an issue, that franchise then operates on a shorter clock than another franchise which may be better funded. Recent expansion teams, such as the Rockies, found their way to new stadiums relatively quickly. In the Diamondbacks’ case, immediately. The Marlins are finally moving into their new stadium next season. Nationals Park opened shortly after the Expos moved from Montreal. That changes the economic equation. In the case of expansion; money and a new facility buys you time. The Rays franchise, by most accounts, has little financial flexibility and a poor facility and therefore has less time in which to get its fan base invested in its success. The financial and stadium situations determine how much time is on the clock. The Rays, given their circumstances, may have a shorter clock.

Mark:  How do you differentiate between the Rays current attendance issues and the attendance problems the Yankees and Red Sox had in the recent past.  Or, the attendance problems in Baltimore or Pittsburgh?  How long does a market need to struggle before baseball pulls the plug?

Steve:  Attendance in Baltimore and Pittsburgh declined only after decades of poor decisions and post-season droughts. There is no comparison there with Tampa Bay. Both franchises built sparkling new ballparks. Oriole Park and PNC Park are among the best in all of baseball. Both cities have baseball traditions that go back multiple generations and waned only after nearly 20 years of mismanagement in both cases. In those cities, as in Boston and New York, the facilities, the generations of followers and the teams’ role as part of the cities’ identities are beyond question. The Rays have none of those in their history. In fact, less than three years removed from the World Series the Rays are generating the second-lowest attendance average in baseball. There is an enormous difference between a long tradition of support that dulls during lean years and a new franchise which even with a superior product at affordable prices struggles to generate consistent support from its own fans.

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17 Responses

  1. Merrill says:

    “Steve: The organization has had to cut payroll by $30 million….”

    –NO! Let’s be clear, the organization CHOSE to cut payroll. Nobody put a gun to their head, and until baseball opens it’s books for the public’s consumption I’m not buying that they HAD to do anything. For all we know they cut plenty-of-profit, and if that’s not the case open the books and prove it.

    “Steve: However, I’d say that time period is limited to how long the organization can sustain itself financially while those roots take hold in the soil.”

    –And again, who says (besides you, Steve, and the ownership group that won’t eopn it’s books?) they aren’t sustaining? And while I agree the Trop needs to go north and east towards the population center I don’t know why we aren’t allowed time to grow. Later on Steve says that Boston and Baltimore and New York are allowed 20 years of free passes of bad attendance due to poor ownership…and they have no less than 3x the population center within 30 minute commute to the stadium. But our team was basically born from MLB politics, and the first 9 years were an atrocity and did nothing but lose fans.

    “Steve: Attendance in Baltimore and Pittsburgh declined only after decades of poor decisions and post-season droughts.”

    –By many arguments, this team didn’t really exist until 2008. But our 3 years of struggles, during the worst economic depression in 80 years, with a stadium that is farther away from it’s population center than any other stadium in baseball, is less worthy than the teams in the Northeast. Steve, how did Boston attendance do in 1986 when they won the AL East? Just wondering.

    • leningan says:

      spot on, Merrill. The “had to cut payroll”/”competitive disadvantaged” line is what drives me crazy. First, increasing the payroll was a calculated risk (which the FO was open about from the beginning, too lazy to look up the quotes, I guess that makes me fit to be an ESPN reporter…) The Rays knew they had a good shot at making some noise in the playoffs. They also knew that a couple players were in the last year of their contracts, which they had no intention of renewing (CC, Pena) and several others they might have renewed for the right price. Knowing that last year provided such a great opportunity to “win now”, the Rays loaded up on some risky contracts (benoit, Soriano, blalock/hawpe). These risks were taken knowing the payoff would be twofold. Good performances out of these players not only helped the current team but would result in increased draft picks in a “loaded” draft class, for which the FO had been planning nearly 3 years.

      Not only is it unfair to compare this year’s payroll to last year’s intentionally (and systematically in the case of Pena and CC) inflated payroll, but to do so and blindly ignore what that $30 million cut truly meant (draft picks and money to pay them, a surplus of capable replacements, and flexibility in moving forward), is cherrypicking at best.

      How exactly does this result in a competitive disadvantage for the Rays?
      Just because the Rays have the ability to replace older players that only a few teams can afford with younger, homegrown and, by default, cheaper players, who can at the very least approximate the value of those they are replacing, does not make us cheap. Nor does it disadvantage us competitive sense. If anything, the Rays are at a huge advantage in this reagard and long may it continue with the bevy of talent we have coming our way in the next 5-7 years, as a direct result of “having to cut $30 million in payroll”…

      rant over

      • Mark says:

        I can’t believe this rant didn’t include a reference to the competitive disadvantage that resulted in a team 2 games out in late June. Re-open that rant to be thorough.

        • leningan says:

          Yeah, i thought i had ranted long enough. I think the premise is the same even if we were 5-10 games out. the fact that we’re 2 games back after “slashing” payroll, further ridicules ESPN’s company line.
          They (Steve and his ilk) would likely have found another reason to dump on the Rays and re-open the attendance wounds, but the $30 mil. payroll difference seems to be their main jumping off point, and the one they will continue to use as the justification for anything anti-Tampa Bay area.
          Using a year-to-year payroll difference to opine about our area’s attendance, when the attendance (or lack thereof) played such an insignificant role (if it played any role at all) in why the difference is there in the first place, is asinine. To take it further and claim that the drop in payroll has put us at a disadvantage, when it appears to be quite the opposite, is idiotic.
          yes, we have a problem. yes, it is attendance. the reasons for our problem are large in number and complexity. Payroll has NOTHING to do with it, and attendance would not alleviate any perceived payroll problems.
          How would selling out 81 games (a feat no teams in the league accomplish to my knowledge) truly affect our bottom line? $20 million? less? Don’t the Rays pay St. Pete per person in attendance?

    • Mark says:

      All good counterpoints.

  2. leningan says:

    Correct me if I am wrong but this is a rough sketch of the $30 million payroll slash, brought about (of course) because of our woeful attendance record…

    #’s in Millions

    2010 2011 replacement
    Crawford 10 Damon 5.25
    Pena 10.125 Kotchman/danjo 1.75
    Burrell 9 Manny 2
    Soriano 7.25 Farnsworth 2.6
    Wheeler 3.5 peralta 0.925
    bartlett 4 brignac/johnson 0.8
    Garza 3.35 Hellickson 0.418
    balfour 2.05 Cruz 0.85
    navarro 2.1 jaso 0.427
    aybar 1.35 fuld 0.418
    cormier 1.2 Russel 0.42
    kapler 1.05 ??? 0.4
    54.975 16.258

    that’s a difference of about $39 million. anybody you want back from that list? Anybody outperforming their 2011 conterpart elsewhere? Can anyone reasonably state that the difference in the two year’s payrolls was driven by poor support from the bay area?

    no. no (ok, maybe crawford). and absolutely not!

  3. Kurt says:

    What about Orlando as a possible location for the Rays? It’s a big tourist area. Would it be a feasible site for MLB?

    • Merrill says:

      There’s no proof that Orlando would draw any different than Tampa Bay. I think that’s the main thing. Yes, it’s a similar TV market to ours, but not bigger. And the transplants problem is just as strong there for sure…the big difference being that there is not as much Spring Training influence there as here.

  4. Farmer says:

    Having spent nearly 40 years in the Tampa Bay Area, I think I’ve got enough sand in my shoes to tell the Eastern Dreamers a thing or two about Tampa Bay; which, by the way, INCLUDES Clearwater, St. Pete, Tampa, Sarasota, and umpty-ump smaller cities and towns. There’s a LOT of people who live here.

    Remember when the whole of the “Sports World” made fun of the Bucs? 0-26? I do. The FACT that they were one game away from the Super Bowl just a few years after that debacle is remembered by no one. After that for YEARS, nobody showed up to the games, either on the field or in the stands until the Glazers brought the Bucs into the Modern Era of football. Watch Raheem Morris and his Bucs THIS year, if you thought last year was a fluke! Attendance will be back this year. (It’s only suffered for a couple years, anyway)

    Remember when the whole of the “Sports World” made fun of the Rays? (Yeah — they WERE terrible — for a while) Made fun of the Trop? This is something I just don’t get. WHAT THE HELL IS WRONG WITH THE TROP?!?!? I LOVE the Trop. It’s 73 degrees, I don’t get rained on in the summer (ever seen what rain is like in our area in the summer? 2-3 inches PER HOUR isn’t unusual), it’s well-lit, easy to get around in, the concessions are great, I can easily see anywhere on the field from any seat, AND IT’S MAJOR-LEAGUE-BASEBALL!!!!

    Geeze, you whiny-boys, give it a rest. IT’S OUR PARK! It’s not YOUR park, it’s OURS. You want a better park for us, then YOU go do something about it. Leave our park alone. We didn’t crab when little pieces of Yankee Stadium were falling on Yankee fans, did we? And NOTHING is falling upon ANY Rays fans except really good baseball, so go find something worthwhile to whine about. Preferably in some other city and about some other team.

    You’re probably ticked off that all of your predicitions about the Rays have fallen flat on their keisters BEFORE THE ALL-STAR Break!!!! HAHAHAHAHAHAHAHAHAHA! Now you look stupid(er), so you’re gonna whine about how we HAD to drop 30 mil in payroll, yadda, yadda, yadda, so you can look good again.

    Well, you DON’T look good again.

    The Rays, from the top on down, know things about baseball that you’ve never learned. They KNOW how to build a team that LIKES ITSELF, and wins. No superstars at the Rays (unless you count Sam Fuld), no prima donnas, just guys who really like to play ball, they like the guys they work with, they like the front office, they like their skipper, and they win while they’re enjoying themselves.

    Having been a kid-player and baseball fan for my whole life, I don’t think I’ve EVER seen a team that enjoys themselves more than the Rays. And they’re OURS!

    So…why don’t you take your nasty little “reporter-tude” somewhere else. We didn’t need you to help us make a team, we didn’t need you to help us build a team, and we certainly don’t need you for anything else. Go scribble for someone who cares.

  5. Tom says:

    The thing about this whole “competitive” disadvantage Berthiaume keeps pointing out is that ALL teams in MLB are at one when it comes to comparing payrolls to teams like the Red Sox and the Yankees. There were ONLY two teams willing to pay Carl Crawford the amount of money he wanted. The other team that offered Crawford similar money was the Angels. The Red Sox and the Yankees are the only teams paying the luxury tax that benefits the other teams. Some have taken of this extra money, others have not.

    The fact of the matter is, using the whole “competitive disadvantage” is a lame excuse against a team that chooses to win another way, “players with biggest upside with minimal financial risk.” All people need are second chances and under the right system, they can thrive. Very few teams would ever want to directly compete with the money of the Yankees or the Red Sox, because they know for the most part they’ll overpay to try to “buy” that championship.

    Maddon got production from people like Casey Kotchman, Rafael Soriano, Joaquin Benoit, Johnny Damon and so forth. How many years of good production can you guarantee from the tail end of a seven-year contract Crawford signed with the Red Sox when most players at his age will most certainly face a decline? The Red Sox can afford the risk.

  6. Wes says:

    I am posting this once more:

    What Steve Berthiaume is advocating here is a loss of income for a steadily developing St. Pete downtown and a fragile economy in the Bay Area whose unemployment rate is closer to 20% then 9%.

    The Yankees, Red Sox, Phillies, etc…have a combined history of hundreds of years of baseball to build their base. We have had what 13 years?

    Why don’t I go up to NY or Boston and advocate the loss of some industry up there and see how that would be tolerated.

    Let’s not sit idlely by and allow ESPN to constantly rip on the stats they manipulate to make us look like a bunch of losers.

    In his responses to the Ray Area he can’t even take responsibility for the horrible picture of the Trop’s attendance. Headline and picture are not his fault…well Steve where do you stand on freedom of press to allow your editors manipulate your blog??? Sophmoric shock value at best. Your a talking head that does not deserve to have an “opinion” because you are certainly not an objective reporter but rather a tool of ESPN’s interests.

    You know what? I think Bristol is too cold a weather town for ESPN. Shouldn’t they move here in the warm weather? We can play most sports year round here? I mean the economy can support the loss off ESPN in Bristol, CT right?

    Mark, don’t let him off so easily…words matter and irresponsible one’s should be challenged. We know the issues and the area. He is a carpet bagger at best.

    • Mark says:

      Wes, I have to disagree on several points. I don’t think Steve is advocating for the detriment of St. Pete, I think he is advocating for the advanced of MLB. I don’t think he has any particular hatred for St. Pete. Also, he shouldn’t take responsibility for the picture or the headline. They weren’t his. And they are just pictures and headlines. (Also, just between us, check out that First Amendment thing again. I am pretty confident it doesn’t have anything to do with the internal workings of media organizations but, what do I know?). In my mind, that is much ado about nothing. Particularly when there are real issues to discuss. Finally, why doesn’t he deserve an opinion? Merely because it offends you? This is the kind of heated rhetoric that turns reasonable discussions of actual problems sideways into tribal warfare. His opinion might be misguided. You and I might disagree on his opinion. But he deserves it.

      • Tom says:

        Entitled to his opinion as he is, Steve is help festering the idea that the problem is localized to just the Tampa Bay area and help sully the reputation as a sports town. Where is the attention for the Marlin’s attendance problems? They’re a more successful franchise and they’re going to be in a new facility. Has new ballparks in Pittsburgh and Baltimore translated to increased ticket sales?

        Is Steve’s point to say maybe St. Pete doesn’t deserve the Rays? He makes that same point to trash the community pointing about the lukewarm Lightning and Buc crowds too.

      • Wes says:

        Mark,

        >>Wes, I have to disagree on several points. I don’t think Steve is advocating for the detriment of St. Pete, I think he is advocating for the advanced of MLB.<>Also, he shouldn’t take responsibility for the picture or the headline. They weren’t his. And they are just pictures and headlines.<>(Also, just between us, check out that First Amendment thing again. I am pretty confident it doesn’t have anything to do with the internal workings of media organizations but, what do I know?).>>

        I meant the freedom he has to write an article and then have it supposedly misrepresented by the editorial staff of ESPN. And that staffs responsibilty to represent the facts objectively and accurately. Yes I know this was an opinion piece but this was not a letter to the editor. It was an article written by a ESPN staff writer.

        >> In my mind, that is much ado about nothing.<>Particularly when there are real issues to discuss.<> Finally, why doesn’t he deserve an opinion? Merely because it offends you? This is the kind of heated rhetoric that turns reasonable discussions of actual problems sideways into tribal warfare. His opinion might be misguided. You and I might disagree on his opinion. But he deserves it.<<

        Considering the relentless bad press and exposure we get in the Bay Area from ESPN I found my remarks rather mild.

        My reaction is due impart to watching this all play out in the local media and then listening to the interview with Steve on WDAE 620 AM here in Tampa (link: http://www.620wdae.com/cc-common/widget/detail.html?wid=1648 )
        He could not defend his point. He relied on hearsay. He talked to "fans" for his article. He had few facts correct. Believe me I am not trying to instigate "tribal warfare" but I am frustrated by the uninformed opinions of those so far removed from the Bay Area.

        Respectfully Mark, his opinion is not misguided, it plain wrong and unresearched. To have an opinion I think it is key to research what you want millions to read and then take full responsibilty for it's presentation and fallout.

        Believe me I appreciate having a venue to express myself.

      • Wes says:

        (My previous reply to not include my remarks in their entirety. ** designates quotes from Mark’s reply.))

        Mark,

        **Wes, I have to disagree on several points. I don’t think Steve is advocating for the detriment of St. Pete, I think he is advocating for the advanced of MLB.**

        He is by suggesting a corporate entity, franchise, leave its current location. I am sure advancement of the MLB does not require us to lose are team to be fiscally solvent.

        **Also, he shouldn’t take responsibility for the picture or the headline. They weren’t his. And they are just pictures and headlines.**

        It is sad state of affairs if it is not his responsibility to take. He is the author and surely has some say in the pictures chosen and the headline of his own piece. The picture was aimed at misleading the readers into scratching their heads and thinking the attendance is that bad. If he thought that they were poor choices why did it take us to complain about it. The title of the article was inflammatory at best.

        **(Also, just between us, check out that First Amendment thing again. I am pretty confident it doesn’t have anything to do with the internal workings of media organizations but, what do I know?).**

        I meant the freedom he has to write an article and then have it supposedly misrepresented by the editorial staff of ESPN.

        ** In my mind, that is much ado about nothing.**

        It is something when it colors the minds and opinions of those who are not from our market. Those who could allow our team to move based on the misconceptions of the press and those that read such articles and believe them to be true. If you say a lie long enough no matter how outrageous it becomes the truth to many. Ask most politicians. Stats can be misleading. Lets compare attendance on a per capita basis rather then total attendance…now the Rays don’t look bad at all.

        **Particularly when there are real issues to discuss.**

        The real issue is a bad that requires understanding and patience to recover. 2008 began with what are many are calling the 2nd Great Depression/Recession. That coincides with the Rays attendance and on the field success as well.

        ** Finally, why doesn’t he deserve an opinion? Merely because it offends you? This is the kind of heated rhetoric that turns reasonable discussions of actual problems sideways into tribal warfare. His opinion might be misguided. You and I might disagree on his opinion. But he deserves it.**

        You know this reaction of mine is due impart to watching this all play out and then listening to the interview with Steve on WDAE 620 AM here in Tampa (link: http://www.620wdae.com/cc-common/widget/detail.html?wid=1648 )

        He could not defend his point. Hearsay. He talked to “fans” for his article. He had few facts correct. Believe me I am not trying to instigate “tribal warfare” but I am frustrated by the uninformed opinions of those so far removed from the Bay Area. Respectfully Mark, his opinion is not misguided, it plain wrong and unresearched. To have an opinion I think it is key to research what you want millions to read.

        Respectfully Mark, his opinion is not misguided, it plain wrong and unresearched. To have an opinion I think it is key to research what you want millions to read and then take full responsibilty for it’s presentation and fallout.

        Believe me I appreciate having a venue to express myself.

        • Mark says:

          I am happy to provide the forum. Rather than respond item-by-item, here is my point at its root. We cannot honestly argue that no problem exists with the Rays. Regardless of your evaluation of Steve’s evidence, the attendance numbers speak volumes. So, I think we need to at least acknowledge that if our counterarguments are to be taken seriously. Sure the picture ESPN used wasn’t current. But that is a red herring in my opinion. It’s not like we got them hanging from the rafters. Right? I think we as a fan base are picking the wrong fight by being offended every time someone points out the obvious.

          • leningan says:

            Agreed. But tying attendance to competitive balance is asinine.
            Yeah, we don’t get a lot of buts in the seats but that has very little bearing on whether or not we will compete for the division every year. As long as MLB continues to hand out TV dolloars and luxury tax monies on top of that, we will operate with a small profit margin and continue with the model that has been successful to date. Sure, sellouts would increase revenue but not enough (not even close)to correct the “competitive imbalance” Mr. Berthiaume is positing.

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