In my effort to avoid all media coverage of the Rays’ attendance, I nearly missed this incredibly thoughtful comparison The Common Man wrote over at The Platoon Advantage — another member of The Sweet Spot Network.

The Twins had attendance struggles too when they first righted the ship 10 years ago.  The Rays have additional headwinds that the Twins didn’t have to compete with in 2000, they are still new to the area.

The rollicking crowds in Target Field are proof that baseball earns dividends when it invests in all its markets.  Hopefully our market is next.